Govern
Operational control tower for advertising execution. Monitor configuration, spend, compliance, security, and data integrity across all connected ad platforms.
Configuration Issues
14
Spend Anomalies
3
Security Alerts
1
Data Integrity
96%
Policy Compliance
88%
High-Risk Changes (24h)
5
Account Risk Score
Aggregated across all governance signals
74
/ 100
Configuration Risk
82
Spend Behavior Risk
65
Security Risk
20
Policy Compliance Risk
70
Control Tower
Alerts
Detect problems
Spend spike +221% on Brand_Search_US_Q1
Dormant admin access — inactive 147 days
Cases
Manage governance cases
Budget override case — SLA due in 4 hours
Manage governance cases with SLA tracking and resolution playbooks
History
Track and audit changes
Budget increased 400% on Brand_Search_US_Q1
Health
Verify quality and health
96% health score
Data quality verification and campaign setup health
Policies
Define the rules
88% compliance score
12 violations · 3 exceptions
Brand safety missing on DV360 open exchange campaign
Alert Settings
Configuration Issues
Alert when new configuration issues are detected across ad accounts
Spend Anomalies
Alert on unexpected spend spikes or drops exceeding thresholds
Compliance Violations
Alert when policy compliance score drops below threshold
Security Alerts
Alert on dormant accounts, permission changes, and access anomalies
Data Integrity Issues
Alert when data integrity score drops or unmapped entities are detected
Recent High-Risk Changes
View all changes →Budget increased 400% on Brand_Search_US_Q1
Google Ads · j.martinez@agency.com · 35 min ago
Budget increased 260% on Retargeting_Display_Q1
DV360 · j.martinez@agency.com · 2 hours ago
Budget increased 467% on Conversion_TikTok_US
TikTok · j.martinez@agency.com · 4 hours ago